Website: brainyboilers.com Operator: Carpe Lab LTD Last updated: 3 November 2026
1. Who we are
This website, brainyboilers.com, is owned and operated by Carpe Lab LTD, a company registered in England & Wales.
- Company number: 16941453
- Registered office: 124 City Road, London, England, EC1V 2NX
- ICO registration: ZC101041
- Contact: legal@carpe-lab.com
Carpe Lab LTD is the data controller for personal data collected through this website.
When you proceed with a boiler quote and purchase, you enter into a contract with our installation partner. Our current installation partner is Ewan McLean LTD t/a Brainy Boilers, registered in Scotland (SC452002), with a registered office at Unit 17, Kirkcaldy, Scotland, KY1 3PF. Ewan McLean LTD becomes an independent data controller for the personal data required to fulfil your installation and, where applicable, arrange finance.
2. What data we collect
We collect different data at different stages of your journey on our site.
When you browse the site
- IP address and approximate location
- Browser type, device, and operating system
- Pages visited, time spent, and referral source
- Cookie identifiers, if you accept them (see our Cookie Policy)
- Advertising click identifiers and campaign tags in the web address you arrived from (for example a Google Ads click ID or
utm_tags). We keep the first set we see in your browser and send it to us only if you start a quote, so we can tell which adverts led to your enquiry.
When you get a quote
- Your name, mobile number, email address, and home address
- Your postcode and property details (e.g. property type, number of bedrooms, number of bathrooms)
- Your heating requirements and preferences, the boiler and extras you choose, and your preferred installation date
- The advertising click identifiers and campaign tags described above
When you save your quote (before boiler selection)
After you complete the property questions, we ask for your name and mobile number (required) and optionally your email before showing you boiler options. We use this to:
- Text you a link to your quote so you can come back to it later
- Send you a small number of reminder texts if you don't finish your quote
- Contact you by text or phone if you don't get a chance to finish your quote
Your details are shared with your local installation partner so they can follow up with you about your quote. We only collect this after you tick a box to confirm you're happy for Brainy Boilers and our installation partner to contact you by text or phone. We won't share your number with anyone else.
When you request a callback
Your mobile number, name (if given), the topic you want to discuss, and your preferred time.
When you book a free remote video survey
Your name, contact details, and the time you choose are collected through Cal.com. The video call itself is hosted by LiveSwitch.
When you make a purchase or arrange finance
- Payment card details are entered with Stripe and processed securely by Stripe. We do not store your full card details.
- Finance applications are made through Stax, our finance provider's platform. The information needed for the credit application is collected and processed by Stax and Ewan McLean LTD (an FCA-authorised credit broker, FRN: 767734).
- We send you confirmation texts and emails about your payment.
3. How we use your data
We use your personal data for the following purposes:
Carpe Lab LTD (platform operator)
| Purpose | Legal basis |
|---|---|
| Operating and improving brainyboilers.com | Legitimate interest |
| Producing your boiler quote and recommendation | Contract performance (taking steps prior to entering a contract) |
| Sharing your details with our installation partner so they can fulfil your quote and installation | Legitimate interest / Contract performance |
| Analytics and understanding how visitors use the site (via PostHog) | Consent (via cookie banner) |
| Advertising measurement (via Google Ads) | Consent (via cookie banner) |
| Keeping the first-touch advertising click identifier and campaign tags with your quote | Legitimate interest |
| Texts and emails about your quote, reminders, and payment confirmations | Legitimate interest / Contract performance |
| Contacting you about your quote or enquiry | Legitimate interest / Contract performance |
Ewan McLean LTD (installation partner)
Once your data is shared with Ewan McLean LTD, they become an independent data controller. They use your data to:
- Provide you with a boiler installation quote and carry out the installation
- Arrange finance on your behalf (as an FCA-authorised credit broker, FRN: 767734)
- Contact you regarding your booking, installation, and aftercare
- Comply with legal and regulatory obligations
Ewan McLean LTD's use of your data is governed by their own privacy practices. For queries about how they handle your data, contact them directly by phone on 0800 779 7778 or by email at info@mphboilers.org.uk.
4. Who we share your data with
We share your personal data with the following categories of third parties:
Installation partners
- Ewan McLean LTD (MPH Boilers) — to fulfil your boiler quote, installation, and (where applicable) finance arrangement. Your details are sent to them by email. They become an independent data controller for this data.
Payment and finance
- Stripe — to securely process card payments and finance deposits. Stripe acts as an independent data controller for payment data. See Stripe's privacy policy.
- Stax — if you apply for finance, your application is registered with Stax to arrange credit. This is handled under Ewan McLean LTD's data controllership.
Messages and bookings
- Twilio — to send you text messages about your quote (data processor)
- Resend — to send emails, including the details sent to our installation partner (data processor)
- Cal.com — to book your free remote video survey (data processor)
- LiveSwitch — to host the video survey call (data processor)
Analytics and advertising
- PostHog — product analytics, only if you accept analytics cookies (data processor)
- Google Ads — advertising measurement, only if you accept advertising cookies. Google acts as an independent controller — see Google's privacy policy.
Hosting
- Vercel and Neon — hosting and database services for the site (data processors)
We do not sell your personal data to any third party.
5. Cookies and tracking
We use cookies and similar technologies on our site. For full details, see our Cookie Policy.
In summary:
- Essential storage keeps the site working, for example remembering your cookie choice and your saved quote. It cannot be disabled.
- Analytics cookies (PostHog) help us understand how visitors use the site. These are only set if you accept analytics.
- Advertising cookies (Google Ads) let us measure which adverts lead to quotes and sales. These are only set if you accept advertising. Until you choose, Google's tag runs in a restricted mode that does not use advertising cookies (Google Consent Mode).
We do not use Google Analytics or the Meta (Facebook) Pixel.
You can change your cookie preferences at any time using "Cookie settings" in the site footer, or by adjusting your browser settings.
6. Data retention
We retain your personal data for as long as necessary for the purposes set out in this policy:
| Data type | Retention period |
|---|---|
| Browsing and analytics data | 26 months |
| Quote enquiry data (name, contact details, property info) | 3 years from last interaction |
| Payment records | 7 years (legal/tax requirement) |
| Cookie consent records | Stored in your browser until you clear it |
After these periods, data is securely deleted or anonymised. Ewan McLean LTD applies their own retention periods to data held under their controllership.
7. Data transfers
Some of the third-party services listed in section 4 are based outside the UK. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements (IDTAs)
- Standard Contractual Clauses (SCCs)
- Transfers to countries with an adequacy decision from the UK Secretary of State
8. Your rights
Under UK GDPR, you have the following rights:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data (subject to legal obligations)
- Restriction — ask us to limit how we use your data
- Portability — request your data in a portable format
- Object — object to processing based on legitimate interest
- Withdraw consent — where processing is based on consent (e.g. analytics and advertising cookies), you can withdraw it at any time
To exercise any of these rights, contact us at legal@carpe-lab.com.
We aim to respond to all requests within one month. If your request is complex, we may extend this by a further two months, and we will let you know.
9. Contact us
If you have any questions about this privacy policy or how we handle your data:
Carpe Lab LTD 124 City Road, London, England, EC1V 2NX Email: legal@carpe-lab.com
If your query relates to your boiler installation, finance arrangement, or the service provided by Ewan McLean LTD, please contact them directly by phone on 0800 779 7778 or by email at info@mphboilers.org.uk.
10. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.
11. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Where changes are significant, we will make reasonable efforts to notify you.