Website: brainyboilers.com Operator: Carpe Lab LTD Last updated: 3 November 2026
1. Introduction
This Cookie Policy explains how Carpe Lab LTD ("we", "us", or "our") uses cookies and similar technologies on brainyboilers.com (the "Website"). Apart from strictly necessary storage, we only set cookies if you say yes in the cookie banner.
This policy should be read alongside our Privacy Policy, which sets out how and why we collect, store, use, and share personal data.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the owners of the site. We also use similar technology, such as your browser's local storage, which is treated the same way under this policy.
3. Cookies We Use
Strictly necessary storage
These keep the Website working and cannot be switched off. They are not used for tracking.
| Name | Purpose | Duration |
|---|---|---|
brainy-cookie-consent | Remembers your cookie choices | Until you clear your browser storage |
brainy-attribution | Remembers the advertising click ID or campaign tags from the web address you arrived on, so we know which advert led to your enquiry. Sent to us only if you start a quote. | Until you clear your browser storage |
| Saved quotes and finance preferences | Lets you return to your quote and keeps the finance term and deposit you chose | Until you clear your browser storage |
| Login session cookie | Keeps staff signed in to the admin area. Customers do not receive it. | Session |
Analytics cookies (only if you accept analytics)
| Provider | Purpose | Type | Duration |
|---|---|---|---|
| PostHog | Helps us understand how visitors use the Website, such as pages visited, time on site, and user journeys, so we can improve it. Requests go through our own domain. | First-party | Up to 1 year |
Advertising cookies (only if you accept advertising)
| Provider | Purpose | Type | Duration |
|---|---|---|---|
| Google Ads (Google tag) | Measures which Google adverts lead to a quote or a sale. Sets cookies such as _gcl_au and _gcl_aw. | First-party, set by Google's tag | Up to 90 days |
We use Google Consent Mode. Until you accept advertising, Google's tag runs in a restricted mode: it does not set advertising cookies, and it does not use your data for ad personalisation. If you reject advertising, it stays that way.
We do not use Google Analytics, the Meta (Facebook) Pixel, or any social media tracking cookies.
4. Third-party services on some pages
Some pages load services from other companies, which may set their own cookies under their own policies:
- Stripe, when you pay by card or put down a finance deposit
- Cal.com, when you book a free remote video survey
- LiveSwitch, when you join your video survey call
5. Your Choices
You can change your cookie choices at any time using "Cookie settings" in the Website footer. Choosing "Reject All" switches off analytics and advertising cookies and clears the PostHog cookies already on your device.
Most web browsers also allow you to control cookies through their settings. You can usually find these options in the "Settings", "Preferences", or "Privacy" menu of your browser.
You can choose to:
- Block all cookies — though this may affect how the Website functions.
- Delete existing cookies — you can clear cookies that have already been set.
- Allow or block cookies on a per-site basis — most browsers let you manage cookie preferences for individual websites.
Please note that if you choose to block or delete cookies, some features of the Website may not work as intended.
6. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. We currently do not respond to DNT signals. Instead, analytics and advertising are off unless you opt in using the cookie banner.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically. The "Last updated" date at the top of this page indicates when this policy was last revised.
8. Contact Us
If you have any questions about our use of cookies, please contact us:
Carpe Lab LTD Email: legal@carpe-lab.com
This cookie policy is provided in accordance with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).